As a business owner, it can be tempting to follow the crowd and use a traditional marketing approach with your business. After all, if everyone else seems to be having success with it, why change what isn't broken?
To generate consistent high-quality leads, you need more than a few tactics like collecting business cards at a tradeshow. You need an engagement strategy that builds relationships with your prospects and motivates them to take part in the buyer’s journey.
Do you know that the U.S. government is the largest consumer in the world, purchasing a vast array of products and services in large and small quantities? Better still, were you aware that all levels of the government are mandated by law to procure from small businesses?